SX: Dieter Rams

The essence of Dieter Rams lies within his ten principles. In collaboration with Jessica, we've decided that while it is the goal to reflect these principles in our spatial design of the H&R space, it is also one of our goals to transform it into a space that can provide a new experience for these principles.

The underlying concept of our proposed exhibition is the idea of:

perspective     reduction     transformation     deconstruction

Floor One
The first floor of the H&R space will house the introduction to this exhibit. This introduction will include standard bio information and a summary of the exhibition, but it will also have a wall gridded with a mixture of products design by Rams and products not designed by the man himself, in order to showcase the comparison of the success of the form and function of these products.

The second gallery will incorporate augmented reality to provide a new perspective on the forms and processes of Rams. This will be made possible by having a white structure attached to the wall that mimics a few select Rams products and a free standing tablet/viewfinder that the user can interact with in order to gain knowledge about the product.

Floor Two

The second floor will include a viewing room. This room will have a curated cue of products, commercials, videos that are inspired by Dieter Rams. This is a way to get the viewer to understand just how influential Rams' products are in the world of design. 

The larger gallery will be a breakdown/deconstruction of everyday products into a product designed by Rams. The space will have two additional walls providing a linear pathway for the users to follow. One side of each wall will showcase the beginning and ending of this transformation. When the viewer stands at a certain point they can see the before and after side by side.