Friday, March 9, 2012

Experimentation Results / Eli & Michael 1ft - 12ft

Eli - Visual Acuity Results:

We discovered quite a variance between our vision even thought we are both near sighted.

Near / Snellen Card:
R: N5
L: N5

Far  / Snellen Chart:
R: 20/70
L: 20/100

Michael - Visual Acuity Results:

Near / Snellen Card:
R: N18
L: N18

Far  / Snellen Chart:
R: 20/200
L: 20/200

Further Reading: 

Michael - 12ft

Michael - 6ft

Michael - 3ft

Michael - 1ft

Eli - 12ft 
Eli - 6ft
Eli - 3ft
Eli - 1ft

Wednesday, March 7, 2012


Coming towards the final laps of our experimental type with vision, we are beginning to think about how to package our experiences into a product that will have social impact and explain our research. What we are envisioning is an i-pad app that will allow people to record and share the way they see typography without the aid of vision correction. This will be done with an emphasis on typography and the recoding process will be similar to our own. An explanation of our research will be given in an about page that will clarify our intentions.

Bodoni Typeface Test vs Helvetica / Futura

A visual comparison of Jessi Wilson's typeface testing with Bodoni on top, Helvetica in the middle, and Futura at the bottom. 

We will be continuing testing regarding Bodni, Comic Sans, and if we can attain it Dyslexie. 

Final Franco Statement

Wrapping up our Francophile research book, in looking back I learned several things.
1. My appreciation for design research has grown, if for anything just by how it allows for faster development down the line. It really cuts down on production time when you have a greater knowledge of the verbal and visual landscape of the audience/culture you're targeting.
2. Culture probes are super effective, but I'll definitely know how to refine my questions for better results. If done properly they can allow you to multitask, as it relies on the audience doing allot of the leg work for you, and gives you more appropriate terminology.
3. Be careful where you park in Lenexa Kansas. Doing field research is great, and actually bringing in people from your audience and keeping their input in the forefront can keep you grounded. This however might not be worth getting rear ended in a parking lot outside of a coffee shop. Thank you very much ****** **** who can be reached at (***) ***-**** for at least leaving a note.
4. When choosing a book format, it is best to actually look at your info-graphic based content to make sure it is scaleable at smaller sizes. Some things just can't be rearranged no matter how much rearranging you do.
5. Taking more photos during interviews in the future will be a must.
6. No amount of packaging in the world will keep an indesign file from missing links.