Friday, May 6, 2011

6º Could Change How You Experience a DVD.

The overarching concept for our group's 6º movie campaign was creating a reorientation of a natural or habitual process, that rewards the user for accepting that reorientation and following it to fruition. Visually we have fleshed this out to a broad compiled image of nature that is stained and covered in oil.  In each application there is then a moment in which the user can remove that oil to reveal a clean image underneath.

DVD Menu

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