For the group project of rebranding the movie 6º Degrees Could Change the World (six degrees degrees), we have come up with the concept of reorienting the individual's process by providing interaction and a positive result for complying with its particular necessary adaptation. The imagery includes a scene of nature that is covered in oil. In each application there will be a moment in which the user can participate in removing this oil allowing to see what is underneath, while completing the task of interacting with the dvd cover, menu, and poster interface.
Below is the first iteration that gets closest to the stain and/or oil spillage that we were going for.
The rest are the tests up till the final images which is the direction we are moving forward with.