Optimizing the overall structure of typography increases the usability and the ability to hold interest long enough to transfer the inquired information.
Enacting professional typographical standards allows the text to act as a user interface more than as ornaments. The goal is to make it easy and painless to read. Designing with all possible platforms in mind insures overall usability and adaptivity.
The Problems/Solutions:
The text lines (measure) are too long
100% scalable is not a reader friendly solution: Don’t make me think, ok, but don’t make me resize my window either
Lack of whitespace
Lack of active whitespace
Linespacing is too narrow
The text blocks are not well aligned
Too many font sizes
Pictures are badly placed and disrupt the reading ease
Text-background color contrast
Lazy handling of titles and subtitles
Text sizes
Text blocks that are not split up into enough small, scannable, digestible parts
Indiscernible links. Visited and non visited links are not discerned
Text is not treated as an interface but as decoration
It’s not clear if the text is a navigational element, a link or plain text
Fancy navigations marking the center of attention (content is the center of attention, content deserves the most love from the designer)
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