For the Silent

For my five second logo build I would like to use For the Silent, an organization that combats child sex trafficking. This is an issue that I feel strongly for. http://www.forthesilent.org/

LUDEN'S!!!

The Luden's package is finally done. I've tailored the experience to the consumer as much as possible, adjusting from the original mode pathos mode of appeal. Originally the package sported a soothing, more old-fashioned style. You could just see the scroll like banner and the warmly illustrated honey and lemon, and begin to feel the implied soothing nature of the drops. I wanted to replace the pathos mode with a logos mode of appeal. I gave the package a more straight forward and logical representation of its two main flavor/ingredients. The iconography of both the honey and the lemon are represented in both the center of the box and in the pattern that wraps around it. Other than the color, the nature of the clean vectors is more neutral than the typical photograph or more detailed illustration. The high contrast colors actually really grab the eye on the shelf causing the package to stand out amongst others. The pattern on the box is more dense on the left side and the flow of the open space leads through the radiating lemon pattern. This guides you from the front to the information on the back. Altogether the new design may grab a newer audience that might overlook the product. Its just super fresh.

Package List

1. Does the package design stand out among competitive products on the store shelf? (shelf impact)

2. Is the brand name prominent enough to hold presence?

3. Does the package clearly communicate the identity and the function of the product? (functional attributes)

4. Does the brand image and design style target the right age group and create the right personality? (emotive attribute)

5. Has the hierarchy of communications been addressed for easy shopping? (brand, product visual, descriptor)

6. If there are many similar products, is it easy to differentiate among them?

7. Does the structure of package work well to contain, display, or protect the product?

8. Is the brand name or logo usable in places other than on the package, such as online, print advisements, or signage?

Sticks out on the shelf as far as brightness and style, but needs clarity as to what the product is. If it is in with other cough drops then it will stand out amongst the crowd. All of these will really stand out on the shelf due to the comparisons being made and the pops of color. The brand logo seems to stand out enough. The pattern interacts with the rest of the package which ties it together. It should target a slightly audience than it normally does. Since the product has been around for a long time I would like to target this group.

 The role switch is clever.

 People might not like the bee.

 The bear will hold a nicer connotation than the bee.

Stylistically it may not be fitting but the concept is there. The pairing may need to be reworked.

Modes of Appeal/Product Identification

Color Palette-
Logos: The color palette for a logos appeal could be any palette that links visual to the literal make-up of the product.

Ethos: Colors belonging to authoritative and pre-established groups or organizations.

Pathos: Color palettes with contrasting colors can suggest anger or energy. Cool or warm muted colors can imply a sense of calm. Reds and deeper warm colors can imply romance or passion. All colors have there own connotations: blue suggests intelligence or water, green can suggest natural qualities.

Type-
Logos: Type that is laid out to express the brand and other information without the aid of expressive alterations or color. If it is laid out in a statistical format it might only suggest qualities or ingredients of the product.

Ethos: In the same way as the color palette, the typeface used may already be associated with a notable/trustworthy group or organization. The typeface used could suggest the age of the brand for added validity, such as Trajan. Careful wording to appeal to the consumer can also add validity.

Pathos: Hand letter type can informality or playfulness. Script could be romantic and formal. Woodblock type can suggest antique or nostalgic qualities. Type can relate to culture and the feelings one associates with that culture.

Stylistic References/Rendering Methods-
Logos: Any stylistic reference and rendering method that is objective enough to not imply meaning beyond what is pertained in the product. Simplistic and straight forward.

Ethos: If the style references the appropriate culture that the product relates to. The style and rendering method could be something that the consumer would relate to and subsequently trust. Ethos can play on nostalgia in a way that implies longevity.

Pathos: The stylistic choices and rendering methods can evoke emotion if they target the appropriate emotion. Nostalgia can be employed as a means to tug on the heartstrings of the consumer.

Product Identification

Pathos: The overall feel of farming and country. Reminiscent of a home cooked meal. The color reinforces these aspects appropriately. The slab serif adds to the authenticity of this appeal.

Pathos: The bright color implies energy. The wings also support that sudden burst of energy.

 Ethos: The design references old style milkman service. As the tag suggests it has a reliable and old fashioned appeal. The color is very strongly associated with the older trustworthy milk service/industry.

Logos: Shows exactly what it contains, which is four cans of each flavor in a box. The type does not assume any other responsibility other than relaying that information. The color only loosely relates to the type of meat in each can. The stylistic rendering of the cat as a silhouette does little to affect the consumer in a emotional or ethical way.